You hear it everywhere: The plea to pre-order a book. But why? Here are three reasons why pre-ordering a book means true support to authors and bookshops:

1. Signal to the Publisher

Strong pre-order sales send a signal to the publisher that the book might be success. The publishing house can now increase the marketing budget and adjust the print run to meet the demands.

2. Shelf it up!

As soon as bookstores see a high level of interest in a book, they take steps to position the book better. They will order more books to meet the demand and they may put the book in the window to attract even more readers.

3. Bestseller Lists

Most bestseller lists only take into account sales in the first week after the release. Pre-ordered books are also counted in this first week. And you guessed it: bestseller lists are self-fulfilling prophecies. As soon as a book makes it there, more readers buy the book and it can generate a hype.

Once Upon a Workday

Our new book “Once Upon a Workday” will be out on April 2nd and we are super excited (and nervous!) about everything. We’ve poured a lot of ourselves into these stories and are so happy to send it out into the world to you. Help us make this book a success.

If you want to read more about the book and find order links, please follow this link.

But we highly recommend ordering through your local bookstore. We believe that books live and breathe in these places. Local jobs are protected and you always have a place to go when you want to dream.

The easiest way to find your local bookstore is through Google Maps but there are also specialized sites to help you.

Find your local bookstore:

• Indiebound.org (USA)
• Biblio.com (Canada)
• Bookshop.org (UK)
• Leslibraires.fr (France)
• Buchhandlung.de (Germany)

Thanks for your time and long live books!